Hong Leong Holdings Limited


  Vision/Mission/Core Values  

HLHL Vision, Mission and Core Values

Hong Leong Holdings Limited (HLHL) is one of the most established developers and property investor in Singapore.

Our Vision
To be the most preferred property development and management company in our chosen markets by creating excellent living and working environments with customers' needs and expectations in mind.

Our Mission
Our mission is to:

  • be a top-notch and progressive property development company by building real estate developments which bring enduring value and support environmentally sustainable lifestyle.

  • achieve long-term total customer satisfaction by providing value for money services and innovative products

Core Values

Shared by one and all at HLHL, these core values will guide and shape the organization in whatever it undertakes. We aim to transform these core values into a positive culture within the company.

  • Reliability and integrity in dealings
    We will remain true to our founding values of reliability, integrity in our dealings with others, hard work and adaptability to changing environment. We operate our business based on trust and performance for outstanding results.

  • Innovation and functional, yet aesthetically pleasing design
    We embrace creativity and innovation in a globalised and competitive world and will pursue with passion all that we do in each and every project. We believe that continuous improvement in all we do - a passion to be among the best - is the only way forward.

  • Professionalism and dedicated teamwork
    We adopt best practices in the industry and believe in challenging ourselves to accomplish more than our competitors. We encourage and support staff in their pursuit of professional development and continuous upgrading of skills and expertise to meet future challenges in the real estate industry and serve our customers with distinction.

  • Excellent customer service and care
    We are committed to enhance the lives of our customers that differentiates us in the marketplace. We aim to maximise customer satisfaction by providing value added products and unrivalled quality of services which is second to none.

  • Successful completion of projects on time and within budget
    In every project that we undertake, we are committed to achieve success in completing the project on schedule and in a cost-efficient manner without compromising on our quality.

  • Good corporate citizenship
    We are committed to be a responsible and respected corporate citizen with concerns for social, safety, health and environmental issues. As demonstrated throughout the history of the company, we will continue to adhere to the highest ethical standards in the pursuit of passion.


We believe we can do it by:

  • continually building on our strengths established over decades of proven track record of successfully completed projects and

  • achieving a solid reputation for the innovative quality of our work, product and relationships built on mutual trust, respect and understanding with our customers, consultants, contractors, investors, suppliers and all stakeholders.


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